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For more than five years, the lingerie market has been booming in China. Chinese women are very fond of this type of underwear and value it highly. This growth has attracted the attention of several companies who are trying to satisfy the customers while respecting the desire of Chinese women. So, here are some characteristics of the lingerie that Chinese women like to wear.
Measurements, an important element for Chinese women
Chinese women's love for lingerie makes them a real consumer. Websites have provided statistical details on the evolution of the market, read on to find more info. Figures show that more than 10% of spending is on lingerie in China. This focus on lingerie has prompted several manufacturing companies to set up shop in China.
So, to better sell its products, it is necessary to respect the standards of the Chinese state and the first rule is to take into account the mensuration. Indeed, most Chinese women have a slim shape. However, they do not have large breasts. That is why in China, most underwear has a specific material that can round out their breasts to enhance them. Measurement is very important to Chinese women and they only buy products that meet this standard.
Colour, a highly regarded criterion
In China, the emphasis is on colour. Chinese women like lingerie, but they do not wear just any colour. For example, white and yellow are forbidden. The former is dedicated to mourning and the latter to pornography. Therefore, on the market we see more products in pastel, pink, red, and other romantic colours. Given the colour of Chinese women's skin, pink lingerie is a good choice. It is suitable and highlights the beauty of their body, which becomes very sexy.
The style of lingerie, a very important detail
In addition to the colour and measurements, the type of lingerie is very important in China. Indeed, Chinese women are very attached to their culture and the value of women. However, they do not accept to expose their body in a transparent material. Unlike in countries where women show off their bodies in sexy, transparent lingerie, most Chinese women try to avoid this. They wear a product that enhances their figure.
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